SAN FRANCISCO (AP) — Microsoft is offering free upgraded versions of its Office software for iPhones and iPads, as the software giant further embraces the so-called "freemium" strategy favored by many newer companies seeking success online.
Give away a basic version of a popular service, and the world may beat a path to your door and be willing to pay a little more for extras, or so the thinking goes.
Microsoft, the longtime king of desktop software, has generally protected its model of getting paid upfront for what it developed. But as the company strives to stay relevant for workers and consumers in an increasingly mobile world — and better compete with Google, Apple and others — it is offering substantial versions of its most popular products free of charge for smartphones and tablets. Microsoft is hoping to keep people using its products across all their devices, while betting that many will ultimately pay for fuller-featured versions of the software.