Samsung Revitalizes Notebook PC Market with Launch of New Premium Portables

Samsung Electronics today unveiled a variety of new notebook PC products, signalling its commitment to grow its regional market presence in the mobile computing segment. The new premium, high-performance line-up includes five different models from the X and R Series notebook PCs and N Series mini notebooks that will cater to a wide spectrum of consumers and business users.

Building on Samsung's success to date, the company's foray into the notebook PC market is a strategic move to extend its leadership and propel regional growth in the IT segment. Samsung is already the market leader in monitors and the number two player in A4 laser printer market in Southeast Asia and Oceania. By expanding its IT product offerings to include notebook PC, Samsung intends to tap on the dynamic growth of this region and enhance its presence in the regional IT industry.

Despite the slowing economy, global notebook PC shipments grew 10 per cent year on year in the first quarter, according to iSuppli. IC Insights' Integrated Circuit Market Drivers Report 2009 further projects that notebook PC shipments will rise 13 per cent to 156 million systems this year. In particular, Display Search is forecasting a 66 per cent year on year growth in the mini notebook category to exceed 27 million units globally in 2009.

With its track record in providing the best-in-class hardware and software solutions for optimal performance and its partnership with Microsoft, Samsung is well-placed to capture market share in this growing segment.

Notebook PC:

• X Series Notebook PCs - Built for maximum portability, the 14.1-inch ultra-thin and light X460 packs the world's first 2950mAh six-cell battery for an unrivalled 10 hours of computing use. The X460's secure biometric fingerprint and trusted platform module authentication system makes it a key choice for mobile professionals.


• R Series Notebook PCs - Samsung's R420 and R470 come with 14.0-inch LED widescreen displays. Both models feature an innovative water-tight seal around the chassis to prevent damage if liquid is spilt on the notebook PC. The R Series also comes with SuperSilent Mode© for noise-sensitive environments.


• N Series Mini Notebooks - Comprising the N120 and N310, the lightweight and eye-catching Samsung N Series Mini Notebooks built with HSPA, WiMAX and WiBro technologies can provide more than 10 hours of battery life for extended surfing and entertainment. The N Series is ergonomically designed with large keyboards for greater user comfort.

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