Thursday, December 24, 2009

Nook's Coming to You Soon...Hopefully

Image representing Barnes & Noble as depicted ...Image via CrunchBase
So the Nook was a big hit, although it wasn't much to most tech bloggers after they were able to get their hands on one. I guess eventhough something isn't critically acclaimed doesn't mean that it won't sell. The problem now for Barnes & Noble is that it was too big of a hit: they are currently getting swamped by pre-orders that they were unable to supply their stores or send it to buyers in the appropriate time.
The original plan was to ship pre-orders by November 30 but that date was pushed back to December 7. It took a mere month for the entire order process to break down. Now a small number of pre-orders still haven’t arrived and most brick and mortar stores are sold out and even then they were only available in “higher volume” stores on December 7.
It's so big that it's giving Barnes & Noble a headache. However, don't fret if you're one of them as there's a silver lining in this dark cloud.
B&N is assuaging those customers whose pre-orders and early orders haven’t shipped with a $100 B&N gift certificate if the device doesn’t ship by December 23. The company wrote:“With our sincerest apologies, we will send you an e-mail notification on December 23rd with a $100 Barnes& Online Gift Certificate.”
In my opinion, this is a win-win for both B&;N and the buyers. For the company, it shows how much a success their gadget is, for the buyers: they get a $100 Gift Certificate and a Nook (possibly early next year). However, there will be some negative effects as some can't hardly wait and have begun cancelling their order.


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