"The Equinox(TM) phone is truly an interactive 3G(1) phone equipped with enhanced design features and built-in GPS. With eye-catching night effects, you can give your five favorite people their own, unique pulsating light effect and when a call comes in, you'll know who it is in a flash. The custom light features come in Amber, Sapphire, Beryl, Diamond, and Amethyst. The Equinox(TM) phone has an array of changing wall paper themes that will ensure you're always color coordinated.
The Equinox(TM) phone has a 3.2 megapixel camera and is loaded with great multimedia features, including an integrated application that lets you shoot amazing video and easily upload(2) it directly to the YouTube(TM) application. The Equinox(TM) phone also has an integrated FM radio and Stereo Bluetooth® wireless technology, and boasts gesture control that lets users reject incoming calls or silence an alarm with the wave of a hand."
Yup same features as previous Sony Ericsson mobile phone models but with different covers, alright. I guess their target market are those who's not really into the whole iPhone, techy phones but rather would go with how their phone looks like.
Me, I'd rather wait for the SE Android phone instead.