Monday, September 14, 2009

GW620: LG's First Android

It seems that the Android OS is slowly taking over the mobile phone industry. There's the recently released Motorola Cliq, and the HTC Tattoo just to name a few that's got Android circuitry running through its boards. Now LG's getting in on the action by announcing the GW620. Their target market aren't the tech and gadget savvy crowd but rather the newbies.
“The LG-GW620 will appeal to first-time smartphone customers by offering a new and different kind of user experience,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our objective is to provide a wide selection of smartphones to satisfy the diverse preferences of today’s consumers. This Android phone is just one of many smartphone models we plan to introduce worldwide in the years ahead.”
Besides a 3 inch full touchscreen and QWERTY slider pad, what else does it got to prove itself worthy of being called a smartphone for the first-time users?
In anticipation of strong demand for smartphones that support social networking functions right out-of-the-box, the LG-GW620 also lives up to LG’s consumer-friendly design philosophy by making the smartphone experience more accessible for typical users. At the same time, LG’s messaging phones have traditionally been very popular with young professionals who demand a full QWERTY keypad for a fast mobile computing experience. The LG-GW620 manages to meet the needs of both types of users simultaneously.
With so many mobile phones on the Android OS platform, how will it differentiate itself from the others? Did LG come to the party late and is left to clean up after?

Press Release

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